The people at Liberty department store are so clever.
They have found a way for (questionably) grown-up women (or men, I don't judge) to indulge in Hello Kitty obsession without looking like they've raided a nine-year-old's bedroom.
Hello Kitty is just one of those childhood trends that reminds me of being young. Like diaries that lock, Pez dispensers and those chewing-gum lollypops that came with tattoos you stuck on with water.
If you can't bring yourself to own-up to your love of the Japanese feline , the collection also includes a sophisticated version (well, who are we kidding? as sophisticated as Hello Kitty can get).
The print will be used on make-up bags and cosmetics (but would love to see a scarf!) and available to buy for two weeks from September 26th.
Makes great gift (cough, ahem).